The rise of the affluent Muslim traveller
20 August 2012 Last updated at 01:54
Muslims
are predicted to make up almost one in three of the world's population
by 2025, and increasing numbers of well-heeled, well-educated Muslims
are already seeking out goods and services that meet their needs - not
only at home, but also when they travel.
Enthused by the coverage of Queen Elizabeth's Diamond Jubilee, the London Olympics and Mo Farah's double gold wins, he has decided to visit London with his family as soon as Ramadan finishes this month.
He would like to stay in a Muslim-friendly hotel, do I have any suggestions?
I ask a few friends and search some Muslim websites - only to draw a blank. The closest London can offer is a vegetarian-friendly hotel. But it's not just the assurance of halal food that my friend is hoping for.
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Spending power
- Global population of Muslims stands at 1.8 billion, predicted to reach 30% of the world's total population by 2025
- They spent 102bn euros travelling in 2011, expected to spend 158bn euros in 2020
- Nine out of 10 say their faith affects their purchases
- Global halal market worth $2tn per year
He'd like to go somewhere which
is considerate of his family's other needs as Muslims, such as guidance
on finding the direction of Mecca inside the hotel room for prayer
times, alcohol-free dining areas, perhaps separate spa facilities for
men and women.
And this is no narrow niche - the worldwide Muslim population of around 1.8 billion is growing rapidly and is predicted to reach 30% of the global population by 2025.
Urban Muslims like my friend are increasingly flexing their consumer muscles and travel is just one sector where their money is beginning to count.
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Find out more
Navid Akhtar presents The Future is Halal on BBC Radio 4 at 20:00 BST Tuesday 21 August (repeated 17:00 Sunday 26 August) and on iPlayer
A recent study conducted by Dinar
Standard, a US-based consultancy that tracks the Muslim lifestyle
market, found that Muslims spent about 102bn euros (£85bn, $126bn)
during their travels last year.
In 2020 the corresponding figure is reckoned to reach 156bn euros (£122bn, $192bn). The favourite destinations have been predominantly Islamic countries, such as Egypt, Malaysia, and Turkey. But now non-Islamic countries such as Australia are also waking up to this group of tourists.
Ramadan packages provide an evening buffet to end the day's fasting
No business can afford to ignore them.
With 60% of its population Muslim, Malaysia has taken a global lead in promoting halal goods and services.
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Besides edible products, from meat to teabags, halal certificates are now also being awarded for other goods, including:
Halal products
- Alcohol-free perfume and other cosmetics
- Paintbrushes
- Industrial lubricants
- Toothpaste
- Non-bone chinaware
- Washing powder
When I visited Kuala Lumpur in
April for its annual world halal week I was astonished to see the range
of non-food items being showcased: from glamorously packaged French
perfume and fashion through to halal paintbrushes and chinaware.
But one of the biggest revelations was to visit a holiday
resort in the seaside town of Port Dickson which is crescent-rated five,
indicating that it offers a really Muslim-friendly holiday experience.The Balinese-style luxury villas in the hotel complex reach out on stilts over the turquoise waters. Overlooking the Malacca Straits, with palm trees and golden sands all around, it's a picture postcard paradise.
Each villa has an arrow on the ceiling indicating the direction of Mecca, and Korans are readily available. The hotel restaurant is not only halal, it does not serve alcohol either.
The deluxe villas come with their own private indoor pool so Muslim women don't have to use the public pool.
There are prayer rooms on site as well as lots of wholesome family-friendly activities - and no adult movies on the in-room entertainment.
The resort offers special Ramadan packages, with the pre-dawn breakfast and a buffet in the evening to end each day's fasting.
Half of Britain's 2.1m Muslims live close to the Olympic Stadium
Britain could do a lot better. East London is home to the Olympic Stadium, and other icons of the amazing games we have just witnessed.
Its surrounding five local authorities are also home for almost half of Britain's 2.1 million Muslims. With all this next to Europe's largest shopping mall, there are great opportunities to develop the area as a perfect destination for a Muslim-friendly holiday.
Just for starters, how about the Mo Farah London Bus Tour?
Navid Akhtar presents The Future is Halal on BBC Radio 4 20:00 BST Tuesday 21 August (repeated 17:00 Sunday 26 August) and on iPlayer
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